Last month’s Midlands Manufacturing Technology Show demonstrated the effectiveness of regional engineering exhibitions in bringing together buyers, producers and service companies in their area. Over a thousand manufacturing decision-makers from the Midlands area were able to experience the latest manufacturing tools and technologies brought literally to their doorstep by this unique annual showcase of local industrial expertise.
The convenience of regional industrial shows makes it much easier for busy industry professionals to attend. One visitor commented, “Attending national industrial exhibitions is difficult for us; the time and expense involved simply doesn’t translate into benefit for our business. Regional shows like the Midlands Manufacturing Technology show, however, are highly relevant, easily reached and an excellent way for us to meet new suppliers and keep in touch with what’s happening in our region.”
For exhibitors at the show, being able to promote their goods and services directly into the UK’s industrial heartland delivered a powerful competitive advantage. Mark Longworth, sales manager for B & M Longworth, commented, “The show has exceeded our previous record for new qualified sales leads. Six site visits have been arranged, which include some of the biggest names in the automotive industry. We leave as very happy exhibitors.”
Aaron Benson, of Benson Engineering, said “As an Irish company, these regional shows are an ideal opportunity to assess local markets for turned parts. It would be impossible to make the number of contacts I’ve made over the last two days any other way.”
Midlands Manufacturng Technology is just one of a stable of highly successful regional industrial events organised by European Trade & Exhibition Services (ETES), which includes Southern Manufacturing, Manufacturing Technology Ireland and North West Manufacturing. All the events share a common format, tailored to meet the needs of the individual markets they serve. Entry to all the ETES shows is free and includes entry to popular seminar programmes covering topics such as Kaizen/Six Sigma, Achieving success in the Automotive and Aerospace sectors, Lean Manufacturing, Innovation and Knowledge-Based Engineering.
The next event in the ETES calendar of regional industrial shows is North West Manufacturing & Electronics, Reebok Stadium, Bolton 11-12th of June. For free tickets and to register for any of the free seminars, visit http://www.industry.co.uk/NorthWest/default.asp