New EU cookie law takes the biscuit

This morning, an estimated 90% of websites across the EU became illegal under EU law, thanks to an incredibly dumb piece of legislation requiring all websites to ask permission from visitors to store information about their visit on their computers in the form of a cookie. Even more incredible – the law also applies to every single website in the world that can be viewed from within an EU country. So that’s just about every single website on the internet – around 644 million sites at the last count – outlawed at a stroke. Here’s a short video from Silktide.com that explains the main features – and failings – of this bodged legislation.

The law was intended to protect user privacy, but in process of achieving this it has effectively dealt a hammer blow to businesses. Simply put, according to the IT guys virtually every website uses cookies. But to find out whether yours does or not, you’ll probably need to hire a web developer, who will then charge you to add an intrusive pop-up on your webpage which blocks the visitor from viewing your site until they have clicked on a link to explicitly give their permission for the use of any cookies that your site uses, or may use in the future.

So you have the expense of the additional web development work, the result of which is to erect a barrier across the front of your web presence that prevents the casual browser delving further into your site. All that money you spent on SEO? well that’s just toast now because the casual visitor arriving from a search engine will be prevented from seeing that content. Web browsers will once again be plagued by pop-ups and check boxes preventing easy traversing of data.

The effects on site traffic will be dramatic: It’s been reported that traffic on The Information Commissioner’s Office website dropped a staggering 90% when they implemented their EU compliant site.

Oh and did I mention? Failure to comply will result in a £500,000 fine. Yes, you did read that right.

It is difficult to imagine a more ill-conceived, unworkable and downright stupid law. If you want to have your say, you can sign the UK government petition to help get this ridiculous law reviewed

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