A little PR goes a long way at exhibitions

February 28, 2012

We have just more-or-less completed the PR programme for the Southern Manufacturing & Electronics Show 2012. The show this year has been hailed a fantastic success by everyone that took part, and all the exhibitors we spoke to seemed delighted with the level of enquiries they’d received. Yet, as always, I wonder just how much better some of those exhibitors would have done with a little more pre-planning and forethought with regards their event promotions.

This year we had a record number of product stories from exhibitors which we used in the show blog and our various editor news round-ups in advance of the show. Yet, impressive though the number was – around 200 stories blogged – it covered less than a third of the total number of exhibitors present. Of course many companies run their own promotions in the run-up to the show, but there are still many that don’t – particularly the smaller companies and first-timers. For these firms, gaining visibility through participating in the show’s promotional campaign is an easy win. But I’m always amazed by how many fail to make use of this free service.

Naturally, it’s not an easy thing to write a press release if you’re unfamiliar with how it all works. But it’s not that hard – especially when you have the show press office to help you get it right. If you are doing an exhibition, do yourself a favour and make sure you really make the most of the opportunity by getting your story out. If you’re unsure what to do, why not download our free Preparing for an Exhibition guide to help you.