Nestle’s Facebook page becomes PR graveyard

March 31, 2010

As we’ve noted before, Social Media can be a useful tool to connect and communicate with the world. But what happens when you don’t like what the world has got to say? Nestle decided to try and fight fire with fire when it attracted some negative comments on its Facebook page. Bad mistake: The resulting explosion in hostility towards the company has taken even seasoned media-watchers aback by virtue of its volume and its sustained ferocity. Many commentators are already referring to the incident as one of the biggest PR disasters of recent times.

This timeline from http://blogs.bnet.com/businesstips/?p=6786 recounts how the story unfolded

About 10 hours ago, Chocolate-maker Nestle posted a seemingly innocent request on its Facebook page: Nestle fans, don’t use an altered version of the company’s logo as your profile pic, or your comments will be deleted. (I’m paraphrasing, but only a bit.)

The reaction from more than a few followers: Don’t tell us what to do, Big Brother! (Again, paraphrasing.) Nestle’s response: The logo is our intellectual property. This is our page, we set the rules. You don’t like it? There’s the door.

In other words, whoever mans Nestle’s Facebook page went on the offensive, responding to individual posters in a tone that was at times sarcastic or antagonistic. Here’s an exchange that pretty much sums it up:

And these were some of the milder comments! The initial protest was orchestrated by Greenpeace in an attempt to highlight Nestle’s continued use of palm oil allegedly from environmentally questionable sources. Nestle’s rather ham-fisted attempts to bully critics into silence has handed Greenpeace an impressive PR victory in highlighting their campaign, causing tangible and lasting damage to the Nestle brand in the process.

Recent comments from Nestle on its Facebook page indicate an abrupt about-face in policy and an attempt to pour oil on troubled waters. Not palm oil from endangered rain forests, we hope.


Telepresence system “sets new standard”

March 16, 2010

Slightly gushing and over the top presentation, but an extremely impressive technology none the less. This post from InAVate magazine

Published 09 March 2010
Digital Video Enterprises has unveiled a telepresence system that not only simulates face-to-face meetings but can display nine foot wide 3D images that appear to float in mid-air. The Immersion Room solution scooped a Frost & Sullivan Telepresence Product award.

The meeting experience displays HD 3D holographic images of people for realistic videoconferencing.
"The Award was determined after a thorough review of the competing telepresence solutions and the DVE Immersion Room clearly has set a new standard for the potential realism of telepresence communication," said Paul Waadevig, principal consultant at Frost and Sullivan. "The whole point of telepresence is to simulate a meeting where people forget about technology and get down to business. The Immersion Room is a breakthrough in simulating face-to-face meetings that, literally, makes the users forget they are not all in the same room."

Immersion Room enables life-size images of people seen standing and walking about in the 3D physical space of the meeting room. Furthermore, the Room displays nine foot wide volumetric 3D images appearing to float in mid-air. The effect does not require special glasses.
The DVE Immersion Room is based on an extensive patent portfolio of augmented reality telepresence that places real-time images of people inside the middle of the room. The inclusion of hidden cameras that aim through the image are designed to create natural eye contact.

InAVate – Telepresence system “sets new standard”