By Jim Bianchi
Posted in BtoB Marketing Group News | LinkedIn
In our unscientific survey of communicators and executives to find the business buzzwords that should be banned, many of you nominated phrases that drove you nuts.
So, as a follow-up to last week’s post on biz buzzwords to be banned, here are the phrases that you’d like banished from business communications – along with some of your comments related to the offending phrases:
1. At the end of the day (Has displaced “the bottom line”)
2. It is what it is (Of course it is. Isn’t it?)
3. Teachable moment (Aren’t they all?)
4. Having said that / That being said (I’m going to keep talking)
5. It’s all about the brand / Live the brand (What happened to the customer?)
6. Let’s take (the discussion) offline (So I can beat you up in private!)
7. Let me wrap my head around that (Imagine the mess that would make!)
8. Out of the box / Outside the box (… and into the toilet)
9. Reach out (Can’t you just say “call” or “write”?)
I find the variation of this – “Out-reach” – even more irritating. AJ
10. User engagement (When’s the wedding? For the ring, he went to Jared!)
Thanks to all for contributing!
We also received a few contributions – real-world quotes – that go beyond mere irritation and I just don’t know how to categorize them. But still, they’re worth sharing:
A. “The glide path of mission critical work streams”
B. “We need to market our green initiative, although we really don’t have one.”
Amazing! You can’t make this kind of stuff up.