Video ad runs in printed magazine

August 27, 2009

As revealed in InAVate

On September 18, when Entertainment Weekly subscribers in Los Angeles and New York open the latest issue of the show business title they will see a CBS advert with a difference. Thanks to Video-in-Print technology, developed by Americhip, the first video advertisement incorporated in a paper magazine is to be published, showing clips of the broadcast network’s upcoming programmes, interspersed with promotional videos for Pepsi.

Los Angeles headquartered Americhip, develops "multi-sensory marketing" and claims it has solutions that communicate with all five senses.

According to technology review site, CNET News, the screen has been under development for about two years. The one to be incorporated in the magazine is 2.7mm thick and has a resolution of 320×240. The battery lasts between 65 to 70 minutes but can be recharged with a mini USB cord via a jack. The screen uses TFT LCD technology and is enforced by protective polycarbonate.

Mini-speakers, incoporated in the screen, provide sound for the product described by Americhip as "the future of advertising".

InAVate – Video ad in printed magazine

3D display cube creates images in real-time

August 10, 2009

From InAVate Magazine

05 August 2009

Japan’s National Institute of Information and Communications Technology has unveiled a new handheld, 3D communications tool. The gCubik, developed by the NICT earlier in the year, reproduces 3D images, inside a 10cm-per-side cube, that are viewable without special glasses. Now, the gCubik+i can generate the images in real-time allowing them to be manipulated using touchscreen panels and on-board motion sensors.

The gCubik with image of a duck

All the six faces of the cube display 3D images, allowing users to see the display from every possible direction. By adding special sensors, users can also interact with the inside images.

The gCubik was born out of a drive at NICT to develop 3D technology that does not require 3D glasses. The organisation said: "Our "gCubik", a cubic auto-stereoscopic display, which has been designed as a tool to support communication among multiple users, is a graspable display born from this new concept."

Each face of the display includes a touch panel. Speakers for posture and acceleration are included inside. Therefore, users can have simple interaction with the 3D images displayed. This now makes it possible to develop applications and begin discussions towards using the display as a communication tool.

The Institute hopes that, by allowing users to share 3D images instead of pictures, it can provide a new means for future communications. "We plan to propose a new interaction paradigm, and develop applications, for multi-user collaborative tasks that exploit the concept of ‘Graspable 3D Images’," the Institute said in a statement. "Furthermore, we plan to make the display which is wireless, even more compact and improve its image quality in preparation for commercial applications."

And the gCubik with image of a ball

Each face of the display uses integral photography, which is one of the various methods to display 3D images without special glasses (auto-stereoscopic). When viewing a real scene, humans see a different image with each eye, which depends on the distance and the different position of the eyes (binocular parallax). When we move our heads, we see different images (motion parallax). These are some of clues on how humans perceive depth (3D). Integral photography uses a tightly packed micro convex lens array to record distinct ‘elemental’ images, and when these images are again viewed through the same micro-lens array, they reproduce the 3D integrated image of the scene with both binocular and motion parallax. The Institute’s system utilises the electronic integral photography which uses an LCD display, instead of the recorded photograph, to display the elemental images.

Integral photography makes use of the principle that convex lenses are designed so that parallel incoming light rays converge into its focal point. Conversely, all the ray lights coming from a light source at the focal point will come out of the lens as parallel rays in the direction of the line joining the light source with the lens principal point.

By arranging and displaying appropriate elemental images on the LCD pixels corresponding to each lens, each screen of the display functions as a window where different views of the scene can be observed depending of the viewing angle. By using integral photography (IP), horizontal and vertical motion parallax for 3D images can be observed without special glasses.

Besides, auto-stereoscopic displays using lenticular lenses are more widely known than the ones that use integral photography, but they only provide horizontal motion parallax, a subset of the parallax provided by IP.

InAVate – 3D display cube creates images in real-time

New stadium kicks-off with Mitsubishi Electric screens

August 4, 2009

MITS680-Espanyol_tmb Barcelona’s RCD Espanyol football club hosted the first game in its new, purpose-built stadium in Cornellà-El Prat on August 2nd. Two 7.6 x 4.3 metre Diamond Vision screens and more than 90 Mitsubishi Electric LCD displays help maximise enjoyment for visitors to Spain’s most modern sporting venue.

LED and LCD displays supplied by Mitsubishi Electric are a central feature of the stunning new facility, rated as a four-star venue by UEFA. Two Mitsubishi Electric Diamond Vision screens overlook the 40,000 seat stadium, while a network of over 90 large screen LCDs installed throughout the complex ensure visitors are kept entertained and informed wherever they happen to be.

Installed in opposite corners of the ground, the Diamond Vision ODQ15 screens are 7.68 m wide x 4.32 m high with 15 mm dot pitch / 30 mm pixel pitch. Mitsubishi’s quad LED structure ensures a genuine 21 mm Dynamic Pixel Pitch as each LED is re-used to form adjacent pixels. The Diamond Vision’s 5,000 cd/m² light output and wide viewing angles ensure fans get a clear view of the action wherever they are sitting, with true colours and clean whites – essential for both sports teams and advertisers.

Both screens are controlled using Mitsubishi’s XDC-4000 processor which manages all the screen content. The processor accepts DVI, SD-SDI and HD-SDI inputs and has a built-in “picture-in-picture” facility enabling the screens to show more than one video signal simultaneously. XDC-4000 was specifically designed to cover the display requirements of sports venues and features state-of-the-art image processing for the highest possible clarity.

As well as being one of the finest football arenas in Europe, Cornellà-El Prat is also one of the most innovative. Solar cells built into the roof can deliver up to 500 kW of pollution-free power and the whole stadium has been designed for maximum energy efficiency. Mitsubishi Electric LED screens automatically adjust their power output to suit the prevailing light conditions, and sophisticated internal monitoring ensures optimum operating efficiency is maintained. Extremely high build-quality help ensure Mitsubishi LED screens achieve a long operating life, reducing cost of ownership and the need for premature refurbishment.

Mitsubishi Electric also supplied the LCD screens used throughout the stadium’s retail and hospitality areas as well as corporate facilities and a museum. A total of 70 Mitsubishi Electric 32" LDT322V displays and 20 42" LDT421V2 units were installed in private boxes, VIP suites and meeting rooms, with additional displays used in the public areas and entrance foyers. The Mitsubishi displays add extra flexibility to the meeting room facilities, allowing them to be used for conferences or presentations on non-match days. Remote management of the displays allows different content to be routed to different areas of the stadium, or multiple inputs to be displayed on individual monitors via their built-in picture-in-picture feature.

Diamond Vision is perhaps the best-known big-screen technology in the world; its global customer list includes many of the world’s most prestigious sporting venues, most notably the recently-opened New York Yankees and Dallas Cowboys landmark stadiums. Along with its world-class Diamond Vision family of LED displays, Mitsubishi Electric offers a range of professional-grade LCDs from 32” to 65” designed to meet the needs of applications such as digital signage that demand reliability, performance and low cost of ownership.