Japan’s NTT and its NTT Com subsidiary today began testing systems that can distribute advertising content to digital-signage systems from multiple manufacturers and then estimate the audiences they reach.
If successful, the company’s researchers could smooth the way toward greater acceptance of digital out-of-home on the part of agencies and brands currently deterred by differing technical requirements for content and inconsistent audience measurement.
The tests will run until March in NTT’s labs and at four Tokyo locations: Shinagawa (pictured), Yokohama and Haneda Airport train stations and the Marunouchi Building.
They are based on two technologies from NTT’s Cyber Communications Laboratory Group – distribution management integration, which allows content to be dispatched to multiple different digital-signage platforms through a single interface, and advertising effectiveness measurement, based on video capture of audiences.
“Differences in the distribution and data formats of manufacturers have made it difficult to distribute ads on a wide scope,” the companies said.
Mitsubishi Electric and C-nario Announce Partnership in Benelux, Eastern Europe, Russia, CIS and TurkeyNovember 4, 2008
Mitsubishi Electric’s Visual Information Systems Division in the Netherlands, and C-nario, a global provider of digital signage software solutions, today announced a strategic partnership to provide comprehensive digital signage solutions. Mitsubishi’s product offering, including professional LCD monitors, multimedia projectors, LED display systems and display wall cube systems, will be combined with C-nario’s digital signage software products as turnkey solutions for all system integrators offering digital signage solutions. Mitsubishi Electric Benelux office is responsible for Benelux, Eastern Europe, Russia, CIS and Turkey.
The announcement comes at an exciting time for both parties, with Mitsubishi Electric looking to increase its presence within the narrowcasting/public display sector, and C-nario expanding its digital signage solutions portfolio in the AV and IT channels, strengthening the company’s relations with AV and IT integrators. Both companies expect synergy for all partners in this multi-channel approach.
C-nario’s software-based platform has proven extremely successful in numerous demanding applications, meeting the requirements of a wide range of customers. Through the partnership announced today, Mitsubishi Electric’s and C-nario’s expertise in advanced visual information technologies and applications will enable both companies to deliver complete turnkey narrowcasting/public display solutions, supported by the resources of Mitsubishi Electric, one of the world’s largest engineering businesses.
"We always strive to make digital signage projects implementation as simple as possible, without compromising quality. A standard package of high quality Mitsubishi displays and C-nario’s digital signage operating platform aims to do precisely that. This is an exciting business opportunity to our partners and customers," said Rami Bahar, C-nario’s Vice President Sales and Strategic Planning. "We strongly believe that our partnership with Mitsubishi Electric will greatly enhance our digital signage offering, add further momentum to our strong growth in this sector, and enable integrators to simplify digital signage projects. "
"We are very pleased to announce our partnership with C-nario," said A.C. ter Meulen, President, Mitsubishi Electric Benelux. "We are confident that C-nario’s knowledge and experience within the digital signage sector coupled with Mitsubishi’s comprehensive product range will prove a highly-successful and mutually beneficial partnership".