Asia.view | This is Japan |

The Economist writes about what a 50-year-old periodical tells about how the country has changed—and how it has not

THE cover is a cliché: a frothy crested wave with Mount Fuji in the background. Emblazoned on the image of Hokusai’s woodblock print from the 1830s are the words “This is Japan” and “1958”. At a hefty two kilos and 420 pages, the oversized coffee-table book was published annually by the Asahi newspaper between 1954 and 1971. Early editions came nestled in a wooden box.

The book was designed to present the emerging country to foreigners, largely to drum up business. The articles cover the spectrum of all that a Western reader might associate with Japan, from rice and kimonos to sake and shrines. Their very titles stand as totems of an earlier era: “Japan’s Ports—Past and Present”; “Iron and Steel: A Success Story”; “American Girl Finds Japan.” But while the articles appear self-conscious, the advertisements offer a more candid account of where the country was headed.

From The Economist – click below to read the full article

Asia.view | This is Japan |


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