Trade shows are perhaps the best barometer of health for any business sector. And if this year’s ISE show is anything to go by, the Pro AV industry is in rude health indeed. ISE is pretty much the European trade show, and it appears that more companies than ever want to be part of the event. Having walked around the floor this afternoon, the show is substantially bigger than previous years, and there is an undeniable buzz in the air. The big-budget stands of Mitsubishi Electric, Sony and others give a clear indication of the serious business these companies expect to do here over the next few days.
There are very few industries these days where you could say there was a genuine buzz of anticipation and excitement. Audio-visual is one of that select few. No other industry combines technology, engineering flair and sheer entertainment in quite the same way. And along with IT, the products and technologies on show here in Amsterdam over the next few days plant a very clear signpost to the must-have entertainment technologies and high-tech working enviroments that we will all be clamouring after in the years to come. Looks like being a busy few days – and in a business enviroment clouded by economic uncertainty, it’s nice to be able to write about a business that has the self-belief, the self-confidence and optimism to put on a show like ISE.
AJ – in Amsterdam
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