|Reported in LEDS Magazine|
|06 Mar 2007|
|An agreement between GE Global Research and TOKKI Corporation could serve as the foundation for the future manufacturing of thinner, lower cost OLED flat panel displays.|
|GE Global Research has teamed with TOKKI Corporation, a leading supplier of OLED manufacturing equipment, to develop PECVD Film Encapsulation technology and equipment for manufacturing organic electronics including OLED flat panel displays.Encapsulation technology is a critical component for enabling future OLED devices and process technology that are much thinner in design, while still protected from environmental degradation. OLED devices require a high degree of hermetic sealing (encapsulation), since moisture and oxygen can impede the devices’ functionality.The goal of the joint development is to develop and demonstrate production equipment that could serve as the foundation for the future manufacturing of commercial glass-based OLED displays that are both thinner and much lower in cost.
GE Global Research will license its patented PECVD film encapsulation process for use in TOKKI’s OLED manufacturing equipment. A primary focus of the project will be to successfully develop and demonstrate pilot line manufacturing equipment that successfully incorporates Global Research’s film encapsulation technology. The ultimate goal is to build manufacturing equipment for OLED displays that can be sold commercially.
“Through our joint partnership, we have a great opportunity to develop new, state-of-the art manufacturing equipment that can produce thinner, more affordable OLED displays on glass substrates,” said Anil Duggal, Advanced Technology Program Leader for Organic Electronics, GE Global Research. “A key to this effort will be successfully incorporating the unique encapsulation technology developed at Global Research into the manufacturing process.”
“Our success on this project could greatly expand market opportunities for OLED flat panel displays and create new markets in organic electronics,” said Kenichi Tsugami, president of Tokki Corporation.
This is an interesting article we found on the AKA TV website.
PROVO, UTAH – Memo to Big Retail: shoppers don’t love you any more – and in-store media isn’t doing everything it could to heal the rift, according to one well-known commentator.
Consumers’ relationship with large, non-local businesses has suffered from “trust erosion”, said Laura Davis-Taylor of Retail Media Consulting at a Helius partner conference today, and retailers therefore need to switch from a “find me/sell [to] me” approach to consumers to a “know me/help me” philosophy.
But “other than [in] good direct marketing, database marketing and interactive”, that hasn’t happened, she said.
“The digital retail signage industry has defaulted to the advertising-media business model, which sub-optimizes the potential of this new tool,” added Davis-Taylor, and “as people are screening out messages the [retail] industry is yelling louder, which isn’t helping.”
One possible solution: let online handle the routine work of predictable shopping, where wants are clearly known by the consumer, and allow stores to turn into places of discovery – Davis-Taylor cited the way that Starbucks’ music offering and Apple Computer’s in-store help areas move beyond the traditional narrow role of their respective sectors.
Bricks-and-mortar retail could also learn something from its online counterparts, she said:
“It’s really strange that some of these things we do online we can’t do in-store”, such as receive recommendations based on previous purchases. That, clearly, could be a role for a kiosk-type application.
Among Davis-Taylor’s digital-signage predictions for 2007:
- A sharper split between advertising-driven and merchandising-driven applications.
- A continuing focus on valuation of networks.
- More integration of store design – and store teams – with digital-signage projects.
Christopher Baugh, president of satellite-and-wireless researcher NSR (formerly Northern Sky Research), agreed that in-store media still had some mountains to climb.
Also speaking at the two-day Helius summit – unusual among vendor events for encouraging speakers to take a broad, often contentious view of industry trends rather than focusing on products and existing strategies – Baugh said digital signage is “kind of stuck” in its early growth stages, with lower costs and a higher number of deployments needed to drive the industry to maturity.
The challenges, said Baugh, include complex and difficult-to-understand business models; the continuing bugbear of measuring ROI, still only straightforward with networks whose goal is advertising sales; and the absence of one-stop-shop suppliers.
In Baugh’s ideal world, “the average Joe who has a hardware store [could] go to his local Sprint store” and buy a digital-signage card for near-instant installation.
However, he cautioned, the growth in online may mean less advertising budget available for in-store media.