The Dallas Cowboys, one of the most instantly recognisable names in American football, have selected Mitsubishi Electric to provide a ground-breaking integrated system of high-definition LED video displays, LED fascia ribbon boards and scoreboards for their new stadium, which is scheduled to open for the 2009 NFL Football season. When completed, the stadium is itself expected to become a record-breaker, taking the title of the world’s biggest domed stadium and the world’s largest column-free room.
Dominating the awesome new stadium will be a one-of-a-kind, four-sided scoreboard featuring the world’s largest LED high-definition (1080p) video display. The centre-hung structure will consist of four Diamond Vision video screens. The two main sideline displays will measure an impressive 22m high by 49m wide, while the two end-zone displays will measure 9m high by 15.5m wide. The whole system will be suspended 33.5m directly over the centre of the playing surface and stretch from one 20-yard line to the other.
“One of the central design elements of our new stadium is our centre hung scoreboard. This unique feature will be an iconic symbol of our building for years to come”, said Jerry Jones, owner and general manger, Dallas Cowboys Football Club. “When we were making the decision on whom to entrust with the responsibility of making our vision a reality, the quality and clarity in the Mitsubishi Diamond Vision boards was unmatched.”
The new displays will allow fans on any level of the stadium to easily view the action, creating a premium on the value of the upper-level seats. And no matter where they sit, Mitsubishi Electric’s exclusive 20-mm pixel pitch technology ensures the brightest, clearest images from any angle, with virtually no colour distortion.
“The Dallas Cowboys are one of the most innovative teams in the NFL, and their new stadium reflects that”, said Mark Foster, general manager of Mitsubishi Electric’s Diamond Vision Systems in the US. “The scoreboard is certainly going to add excitement and bring the fans closer to the game.”
Mitsubishi Electric will also install nearly 1.2km of its Diamond Vision LEDerAdTM LED fascia system; these stunning ribbon displays will ring the stadium and add a new level of excitement and visibility for sponsors. The Cowboys are the second premier sports franchise to choose Diamond Vision this month. On the 1st of April, Mitsubishi Electric announced it would install a high-definition scoreboard at the New York Yankees’ new stadium, scheduled to open in 2009.
Posted by Editor
Posted by Editor
Posted by Editor
25 February 2008


Blu-Ray: Plenty of Thunder & Lightning, No Rainmaker
January 26, 2008“We’ve heard that before,” insisted executives from HD DVD. But it was scary when they cancelled their own CES press conference because it followed too close on the heels of the Warner announcement. If Blu-Ray wins (or HD DVD, for that matter), the question will not be whether or not one group or another had another more thunder or lightning. The real question is whether either camp could ever be a Rainmaker.
With Apple, Amazon, NetFlix, Cisco, Microsoft and others push downloadable content, with cable and phone companies flogging on-demand, all day/all night HD, with I.T. companies pushing on-line storage and new form factors, the DVD business is looking as promising as the last Dodo bird. JVC, for one example, showed a flat-screenTV at CES that allows users to simply insert an iPod to watch video content. So any slim media player can become an alternative to digital video discs. And Denon, for another example, is building iPod docks into its AVRs like Altec, third example, is doing for loudspeakers. Content is going to jump full-blown into on-line delivery. Any and every device with an IP connection will be content-ready.
Now we’ve often talked a lot to AV integrators about “content’ and how they must get into “content.” Much of the time, we get dull, flat looks. The same look you’d get from a desert nomad when you tell him the future is “fish.” And who can blame them? How do you get your head around the cloud, the cumulus of cognition that’s content?
The opportunity, as we see it, is for integrators to understand the new world of content and how it can be streamed, downloaded and re-formatted across networks and devices. The next gen integrator will show customers what content is available and access to that content can improve their business, their organization. We will be the Sherpa leading organizations up the Everest of content, their guide to finding new Managed Service Providers (yes, even software becomes content in the New World), and their trailblazer to profitable paths of Web 2.0 (and 3.0) opportunities.
In the Old World, we showed companies and organizations how to hook up Audio and Video. In the New World, we’ll be compelled to help them to throw away DVDs.