Sadly, the world of business is littered by buzz-words and catchphrases that have very little to do with creating a meaningful dialogue with the intended audience. Here’s a particularly fine example of business gobbledegook we ran across today:
B2B Product Marketing Leadership in the era of Fear, Uncertainty and Doubt requires B2B Focused, Holistic, Guru Agnostic, Outcome-Driven and Action-Oriented Capabilities.
No-one here – and I suspect very few people other than the originator – has the remotest idea what that’s about! Business writing should, first and foremost, be about clarity and accessibility. I suggest that a course in concise writing might serve business people a lot better than learning about Holistic, Guru Agnostic – whoever he is.
How many buzzwords can you cram in single sentence?
June 4, 2009Sadly, the world of business is littered by buzz-words and catchphrases that have very little to do with creating a meaningful dialogue with the intended audience. Here’s a particularly fine example of business gobbledegook we ran across today:
No-one here – and I suspect very few people other than the originator – has the remotest idea what that’s about! Business writing should, first and foremost, be about clarity and accessibility. I suggest that a course in concise writing might serve business people a lot better than learning about Holistic, Guru Agnostic – whoever he is.