NTT, Dentsu and others to cooperate on Digital Signage

Japan’s biggest financial daily reported that NTT will develop a service that links high-speed communication lines with digital signage in commercial facilities for real-time content delivery. This fall, Mitsubishi Electric, Matsushita Electric, Dentsu and Recruit will conduct joint trials. In line with NTT’s development schedule, service providers will link with the Next Generation Network (NGN) standard, which was commercialised in March, to aggregate advertising content delivery.  NTT is aiming to commercialise the business in 2009.